woman with long hair sitting holding drink

Hi! I’m Sarah, a freelance SEO specialist.

I provide freelance SEO services, including SEO and content strategy, technical SEO consultancy and content writing.

I’ve spent the past decade developing SEO strategies for numerous brands – from small start-ups to high-street names.

Work with me for bespoke, revenue-focused SEO that gets results.

Freelance SEO Services

  • SEO Consulting

    I provide a hands-on or hands-off service. Whether you need advice for your team or SEO management, I'll adapt to your needs.

  • SEO Strategy

    Every site is unique, so every SEO strategy is bespoke. I'll develop a strategy to grow your business and reach new customers.

  • Technical SEO

    Technical SEO is crucial to understanding what's holding you back. Start with a technical SEO audit to identify and fix on-site issues.

  • Content Writing

    I create great content for people, not just search engines. Refresh your copy and create new, engaging content that converts.

Explore SEO Services

About me

I’ve worked in the SEO industry for fourteen years. In that time, I’ve learnt the ins and outs of every role needed in a skilled SEO team - from content writing to SEO strategy and in-depth analysis.

Since becoming a freelance SEO specialist five years ago, my broad skillset has enabled me to provide a personal SEO service for my clients. I love nothing more than collaborating with brands on everything SEO, from strategy and analysis to implementation.

LEARN MORE ABOUT ME

What my clients say

  • Carrie Gilbertson, Displaysense

    “Under Sarah’s guidance, we have seen sustained growth in our website's SEO performance. Her ability to drive quality traffic to our site has not only increased our online visibility but also assisted our conversions and revenue, even in tough market conditions.

    Sarah's expertise, adaptability, and collaborative spirit have been vital to our ability to weather the recent challenges in the market. She is a remarkable SEO professional and a valuable asset to any team facing the ever-changing landscape of digital marketing.”

  • Emma Bennett, Torchbox

    “Sarah is a pleasure to work with and I've found her to be reliable, efficient, a great communicator and an overall lovely person! I would highly recommend her.”

  • Craig Roberts, Cooper & Gracie

    “Sarah’s SEO work was great for Cooper and Gracie. She helped us grow online in very competitive niches and guided us through her work with a clear strategy based on our outcome goals.

    I would consider Sarah an expert in her field who continually stays up to date with a fast-moving market, making her input into anyone’s online business a big advantage.”

  • Matt Barker, Inyo Energy

    “Speedy, professional, knowledgeable. We gained a lot more insight and visibility online from Sarah’s work. We would highly recommend her.”

My approach to SEO

Bespoke SEO strategy

No off-the-shelf packages. Every site receives a unique strategy.

Creative

Receive creative input on how to engage with new audiences.

Insight led approach

Gain detailed insights and analysis for long-term revenue growth.

Personal service

Receive complete transparency. One-to-one service with no outsourcing.

Customer focused

SEO without the vanity metrics. Rank for relevant topics to reach the right audience.

Passionate

I only work with brands and people I enjoy. So you’ll know I’ll always strive to find new ways to grow your brand.

 SEO consultancy FAQs

  • The name 'search engine optimisation' suggests SEO is for search engines. But let's forget about that for a minute and think about people. SEO is about creating a better experience for your audience.

    What that involves depends largely on your current website, competitors and potential customers. A bespoke SEO strategy identifies what your site needs to attract the right audience. But every site is unique with its own challenges.

    While the output might be different, you'll likely need an SEO audit and keyword research as a starting point, alongside competitor analysis before determining a long-term plan.

  • How much SEO costs per month will vary depending on the size of your business, industry and current performance.

    Some smaller businesses may achieve good local rankings with a modest budget. In comparison, large e-commerce stores will find it takes much more work to compete.

    Get in touch for an honest discussion about the cost of SEO for your business.

  • A freelance SEO specialist can offer a more personal service. Unlike with an agency, you get to choose who you're working with.

    As an ex-agency lead you're also getting agency expertise without paying towards the overheads of another business. Your budget is yours and I'll ensure it's managed efficiently to give you the best ROI.

  • When choosing an independent SEO specialist you need to make sure they're a good fit for you and your business. To understand how they work, start by asking the following questions:

    • What SEO services do you provide?

    • Is there anything you don't do and why?

    • Can you guarantee results? (avoid anyone who says they can guarantee rankings)

    • What SEO tools do you use?

    • How do you prefer to work with clients?